
Most of the farms and accommodation land we sell never sit on Rightmove. Private treaty is the quieter, more controlled route — and on a lot of rural disposals, the right one.
The brief
Private treaty is not the absence of marketing — it's controlled marketing. We work from a maintained register of vetted regional buyers, neighbours and amenity purchasers, and we approach them selectively when an instruction suits. The vendor stays in control of who sees the particulars, who walks the land, and what's disclosed at each stage.
It suits sensitive instructions: family sales, tenanted holdings, partnerships unwinding, executor sales where the family wants discretion, and farms where the obvious buyer is an adjacent neighbour. It also suits parcels where competitive bidding is unlikely to add value — small accommodation blocks, paddock land, single-buyer situations.
The process is straightforward in shape but disciplined in execution: appraisal and instruction, particulars and plans prepared in-house, NDA where appropriate, controlled introductions to a short list, viewings managed personally, offers received and negotiated, heads of terms drafted and lawyers engaged. From instruction to exchange typically four to six months — sometimes faster.
What we do
Short list of vetted regional buyers approached directly, with the option of an NDA before particulars are released.
Walking the holding, taking photography, preparing OS land plans coloured by tenure — written by us, not outsourced.
What's disclosed, when, and to whom — controlled at every stage. Public marketing only if and when the vendor decides.
Heads negotiated and drafted in-house — overage, sporting rights, holdover, completion timing — to keep legal momentum.
We work alongside the vendor's solicitor and the buyer's lender through exchange, pushing the timetable where appropriate.
Completion, handover of keys, manure and grain provision, grain in store, ELS/CS scheme transfers — handled cleanly.
Local market note · 2026
Roughly two-thirds of the farm and land sales we close in any given year complete without ever appearing on Rightmove or OnTheMarket. Private treaty produces stronger results on sensitive instructions, sales to neighbours, and parcels where the obvious buyer pool is small.
FAQs
Not seeing yours? Call us on 01759 303202 or ask the concierge — same working day.
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